Tesla VR Tour
Client
Tesla China
Year
2017
The Decision
The digital marketing team in Tesla China wanted to develop an immersive experience to engage customers both in-stores and via social media.
The Design
Mokuni re-created Tesla China's show floor in VR where players could select, customize, and even test drive their own virtual Tesla-brand cars.
Delivered
The VR became a very successful marketing campaign for Tesla. The full experience was displayed in Tesla pop-up shops to great success. In addition, the virtual show floor and test driving video were both shared to the Chinese market by Tesla via WeChat.
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